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Find The Best Pediatric Dentist To Let Your Kids Smile Confidently

A smile of a child often brings happiness to the parents and makes them feel that they are blessed to have a healthy child. To keep your child smile lifelong, it is required to go for regular dental check-ups. The technological advancements have made it easier for the specialist to help each child grow healthily. The best pediatric dentists in Ashburn VA are taking pride to cater to the dentistry needs of the children & adolescents.

The team of pediatric dentists at the various dental cares assure to provide comprehensive oral healthcare to the ones who are having some problems with their teeth & gums. A smile that lasts a lifetime can be achieved by getting the services of the best pediatric dentist in Ashburn VA.

As at the various stages, children find it challenging to chew their food and this is all due to the issues like oral decay. A proper dental care is must during the early childhood stages and if not taken care of this can lead to serious dental problems.

The best pediatric dentists have certification in dentistry with the four years of dental school plus 2 years of special training for children of all ages. If your child is suffering from dental problems, then never compromise at any cost and take him to the best pediatric dentists in Ashburn VA who provides effective treatment for dental injuries, gum diseases, improper bites, cleaning and fluoride treatments.

When it comes to finding the best pediatric dentist in Ashburn VA then, surf the internet and find the best pediatric dentist near you, with years of experience in providing the best care for your children. With a wide range of treatment services, the pediatric dentists provide the right care for your little one’s teeth and gums.

Get started now & help your child enjoy the highest-quality of pediatric dental care.

The Best Chiropractor Helps You Improve Health & Wellness

Enjoy gentle chiropractor care to get relief from your neuromuscular disorders.

When looking for the best chiropractor, then never forget to check out the list of experienced chiropractors in Ashburn VA, Reston VA and Fairfax VA. As we all know, ‘A healthy mind lives in a healthy body’, therefore it is a must to keep you healthy if you wish to enjoy your life to the fullest.

The best chiropractor is not less than a god to the patient who suffers from the severe pain. The health care professionals draw on their expertise and treat your various health complaints like neck pain, low back pain, hip pain, headaches, allergies, digestive disorders, other injuries and re-establish your normal spinal mobility.

It is very important to find the right services of the best chiropractor in Ashburn VA, who is committed to providing the highly effective chiropractor care more than you think. To cope up with your pain issues, never hesitate to connect with the best chiropractor in Reston VA.

Before you reach to the one, take a second to think to make the correct selection. As no two individuals are alike, same is the case with the chiropractors. Each one has his/her own hands-on approach to wellness, therefore; it’s always advisable to book an appointment with the best chiropractor in Fairfax VA who brings relief and healthiness to your life.

What makes the best chiropractor different from others? 

The best chiropractor with his treatment options helps the patients get pain free. They let you learn the art of loving yourself by adding exercises, ergonomics and other therapies to your lifestyle.

So, what are you waiting for? Look up for the experienced & the best chiropractor in various locations such as Ashburn VA, Reston VA, and Fairfax VA to restore the structural integrity of your spine to improve your health.

Gain Better Financial Control With The Best Tax Consultant in Fairfax, VA!

Say ‘bye bye’ to all your tax-related worries with the certified consultation services provided by the best tax consultants in Fairfax VA. When it comes to tax planning & preparation, then you always look for the professional hands that can help you to effectively plan ahead. The best tax consultants in Fairfax VA lighten your tax loads by reviewing your financial reports and assure to help you make the better decision.

With a click, you can schedule a consultation with the best Tax Consultant in Fairfax VA, the best CPA Consultant & Lawyers in Reston VA. With years of experience and astute knowledge, a number of the best CPA consultants in Reston VA provide aid to the individuals and businesses in the times of their emergency.

It’s no longer difficult nowadays to avail the services of certified public accountants & business consultants who handle all your tax related issues all year. To let you meet your tax preparation, tax planning & other needs, the best lawyers in Reston VA help you feel tax relief.

No matter it’s a small or simple tax issue, it can prove to be a great help if you are in touch with the best tax relief lawyer near you. It won’t be possible to get a legal resolution to your tax related problems. Here, we can say, that being in contact with the best lawyer in Reston VA at the times of financial concerns surely improves your financial status.

To that end, you can see how important it has become to book a consultation in advance with the best tax consultant, CPA consultant & lawyers when you are struggling to increase the financial efficiency of your business.

Feel free to make a call to the reputed tax consultants & lawyers in Fairfax & Reston VA.

8 Old School SEO Practices That Are No Longer Effective

Let’s start with the first one — keywords before clicks.

Look, I get the appeal here. The idea is that we’ve done a bunch of keyword research, now we’re doing keyword targeting, and we can see that it might be important to target multiple keywords on the same page. So FYI, “pipe smoking,” “tobacco smoking,” “very dangerous for your health,” not recommended by me or by Moz, but I thought it was a funny throwback keyword and so there you go. I do enjoy little implements even if I never use them.

So pipes, tobacco pipes, pipe smoking, wooden pipes, this is not going to draw anyone’s click. You might think, “But it’s good SEO, Rand. It’s good to have all my keywords in my title element. I know that’s an important part of SEO.” Not anymore. It really is not anymore an important . . . well, let’s put it this way. It’s an important part of SEO, which is subsumed by wanting to draw the clicks. The user is searching, they’re looking at the page, and what are they going to think when they see pipes tobacco, pipes, pipe smoking, wooden pipes? They have associations with that — spammy, sketchy, I don’t want to click it — and we know, as SEOs, that Google is using click signals to help documents rank over time and to help websites rank over time.

So if they’re judging this, you’re going to fall in the rankings, versus a title like “Art of Piping: Studying Wooden Pipes for Every Price Range.” Now, you’re not just playing off the, “Yes, I am including some keywords in there. I have ‘wooden’ and ‘pipes.’ I have ‘art of piping,’ which is maybe my brand name.” But I’m worried more about drawing the click, which is why I’m making this part of my message of “for every price range.” I’m using the word “stunning” to draw people in. I’m saying, “Our collection is not the largest but the hand-selected best. You’ll find unique pipes available nowhere else and always free, fast shipping.”

I’m essentially trying to create a message, like I would for an AdWords ad, that is less focused on just having the raw keywords in there and more focused on drawing the click. This is a far more effective approach that we’ve seen over the last few years. It’s probably been a good six or seven years that this has been vastly superior to this other approach.

Second one, heavy use of anchor text on internal links.

This used to be a practice that could have positive impacts on rankings. But what we’ve seen lately, especially the last few years, is that Google has discounted this and has actually even punished it where they feel like it’s inappropriate or spammy, manipulative, overdone. We talked about this a little in our internal and external linking Whiteboard Friday a couple of weeks back.

In this case, my suggestion would be if the internal link is in the navigation, if it’s in the footer, if it’s in a sidebar, if it’s inside content, and it is relevant and well-written and it flows well, has high usability, you’re pretty safe. However, if it has low usability, if it looks sketchy or funny, if you’re making the font small so as to hide it because it’s really for search engines and not for searchers and users, now you’re in a sketchy place. You might count on being discounted, penalized, or hurt at some point by Google.

Number three, pages for every keyword variant.

This is an SEO tactic that many folks are still pursuing today and that had been effective for a very long time. So the idea was basically if I have any variation of a keyword, I want a single page to target that because keyword targeting is such a precise art and technical science that I want to have the maximum capacity to target each keyword individually, even if it’s only slightly different from another one. This still worked even up to four or five years ago, and in some cases, people were sacrificing usability because they saw it still worked.

Nowadays, Google has gotten so smart with upgrades like Hummingbird, obviously with RankBrain last year, that they’ve taken to a much more intent- and topic-matching model. So we don’t want to do something like have four different pages, like unique hand-carved pipes, hand-carved pipes, hand-carved tobacco pipes, and hand-carved tobacco smoking pipes. By the way, these are all real searches that you’ll find in Google Suggest or AdWords. But rather than taking all of these and having a separate page for each, I want one page targeting all of them. I might try and fit these keywords intelligently into the content, the headline, maybe the title, the meta description, those kinds of things. I’m sure I can find a good combination of these. But the intent for each of these searchers is the same, so I only want one page targeting them.

Number four — directories, paid links, etc.

Every single one of these link building, link acquisition techniques that I’m about to mention has either been directly penalized by Google or penalized as part of an update, or we’ve seen sites get hit hard for doing it. This is dangerous stuff, and you want to stay away from all of these at this point.

Directories, well, generic directories and SEO directories for sure. Article links, especially article blasts where you can push an article in and there’s no editorial review. Guest content, depending on the editorial practices, the board might be a little different. Press releases, Google you saw penalized some press release websites. Well, it didn’t penalize the press release website. Google said, “You know what? Your links don’t count anymore, or we’re going to discount them. We’re not going to treat them the same.”

Comment links, for obvious reasons, reciprocal link pages, those got penalized many years ago. Article spinners. Private link networks. You see private and network, or you see network, you should just generally run away. Private blog networks. Paid link networks. Fiverr or forum link buys.

You see advertised on all sorts of SEO forums especially the more aggressive, sketchy ones that a lot of folks are like, “Hey, for $99, we have this amazing package, and I’ll show you all the people whose rankings it’s increased, and they come from PageRank six,” never mind that Page Rank is totally defunct. Or worse, they use Moz. They’ll say like, “Domain authority 60-plus websites.” You know what, Moz is not perfect. Domain authority is not a perfect representation of the value you’re going to get from these things. Anyone who’s selling you links on a forum, you should be super skeptical. That’s somewhat like someone going up to your house and being like, “Hey, I got this Ferrari in the yard here. You want to buy this?” That’s my Jersey coming out.

Social link buys, anything like this, just say no people.

Number five, multiple microsites, separate domains, or separate domains with the same audience or topic target.

So this again used to be a very common SEO practice, where folks would say, “Hey, I’m going to split these up because I can get very micro targeted with my individual websites.” They were often keyword-rich domain names like woodenpipes.com, and I’ve got handmadepipes.net, and I’ve got pipesofmexico.co versus I just have artofpiping.com, not that “piping” is necessarily the right word. Then it includes all of the content from all of these. The benefit here is that this is going to gain domain authority much faster and much better, and in a far greater fashion than any of these will.

Let’s say that it was possible that there is no bias against the exact match domain names folks. We’re happy to link to them, and you had just as much success branding each of these and earning links to each of these, and doing content marketing on each of these as you did on this one. But you split up your efforts a third, a third, a third. Guess what would happen? These would rank about a third as well as all the content would on here, which means the content on handmadepipes.net is not benefitting from the links and content on woodenpipes.com, and that sucks. You want to combine your efforts into one domain if you possibly can. This is one of the reasons we also recommend against subdomains and microsites, because putting all of your efforts into one place has the best shot at earning you the most rankings for all of the content you create.

Number six, exact and partial keyword match domain names in general.

It’s the case like if I’m a consumer and I’m looking at domain names like woodenpipes.com, handmadepipes.net, uniquepipes.shop, hand-carved-pipes.co, the problem is that over time, over the last 15, 20 years of the Web, those types of domain names that don’t sound like real brands, that are not in our memories and don’t have positive associations with them, they’re going to draw clicks away from you and towards your competitors who sound more credible, more competent, and more branded. For that reason alone, you should avoid them.

It’s also that case that we’ve seen that these types of domains do much more poorly with link earning, with content marketing, with being able to have guest content accepted. People don’t trust it. The same is true for public relations and getting press mentions. The press doesn’t trust sites like these.

For those reasons, it’s just a barrier. Even if you thought, “Hey, there’s still keyword benefits to these,” which there is a little bit because the anchor text that comes with them, that points to the site always includes the words and phrases you’re going after. So there’s a little bit of benefit, but it’s far overwhelmed by the really frustrating speed bumps and roadblocks that you face when you have a domain like this.

Number seven — Using CPC or Adwords’ “Competition” to determine the difficulty of ranking in organic or non-paid results

A lot of folks, when they’re doing keyword research, for some reason still have this idea that using cost per click or AdWords as competition scores can help determine the difficulty of ranking in organic, non-paid results. This is totally wrong.

So see right here, I’ve got “hand-carved pipes” and “unique wooden pipes,” and they have an AdWords CPC respectively of $3.80 and $5.50, and they have AdWords competition of medium and medium. That is in no way correlated necessarily with how difficult they’ll be to rank for in the organic results. I could find, for example, that “unique wooden pipes” is actually easier or harder than “hand-carved pipes” to rank for in the organic SEO results. This really depends on: Who’s in the competition set? What types of links do they have and social mentions do they have? How robust is their content? How much are they exciting visitors and drawing them in and serving them well? That sort of stuff is really hard to calculate here.

I like the keyword difficulty score that Moz uses. Some other tools have their own versions. Doctor Pete, I think, did a wonderful job of putting together a keyword difficulty score that’s relatively comprehensive and well-thought through, uses a lot of the metrics about the domain and the page authority scores, and it compensates for a lot of other things, to look at a set of search results and say, “This is probably about how hard it’s going to be,” and whether it’s harder or easier than some other keyword.

Number eight — Unfocused, non-strategic “linkbait”

Last one, some folks are still engaging in this, I think because content strategy, content marketing, and content as a whole has become a very hot topic and a point of investment. Many SEOs still invest in what I call “nonstrategic and unfocused link bait.” The idea being if I can draw links to my website, it doesn’t really matter if the content doesn’t make people very happy or if it doesn’t match and gel well with what’s on my site. So you see a lot of these types of practices on sites that have nothing to do with it. Like, “Here are seven actors who one time wore too little clothing.” That’s an extreme example, but you get the idea if you ever look at the bottom ads for a lot of content stuff. It feels like pretty much all of them say that.

Versus on topic link bait or what I’d call high quality content that is likely to draw in links and attention, and create a positive branding association like, “Here’s the popularity of pipes, cigarettes, electronic cigarettes, and cigars in the U.S. from 1950 to today.” We’ve got the data over time and we’ve mapped that out. This is likely to earn a lot of links, press attention. People would check it out. They’d go, “Oh, when was it that electronic cigarettes started getting popular? Have pipes really fallen off? It feels like no one uses them anymore. I don’t see them in public. When was that? Why was that? Can I go over time and see that dataset?” It’s fundamentally interesting, and data journalism is, obviously, very hot right now.

So with these eight, hopefully you’ll be able to switch from some old school SEO techniques that don’t work so well to some new ways of thinking that will take your SEO results to a great place.

Reference – https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday

How to Put Your Website on The First page of Google

“Just Google It” is a phrase that has entered our everyday conversation.

We search Google 3.5 billion times per day.

Over 2/3 of buyers user search when making a purchase decision. Often at the beginning of the process.

If you’re not there you WILL be losing out on business.

Having a website is the first step. Next is increasing your online visibility. Doing this requires SEO.

In fact, you need to understand the principles of SEO even if you are hiring an online marketing company to do this task for you.

The good news?

In little ole’ NZ it’s relatively easy to get your site ranking well on Google. Unless your in a highly competition category then following some basic steps can improve your rankings dramatically.

Higher rankings = better visibility = more enquiries

How does it work? How can SEO raise your online presence and give you an edge over your competitors?

These are common questions that come to mind when you hear the word SEO. There are tons of resources about it on the Internet. It is literally an endless rabbit hole you can fall into.

The web is full of clutter and you need to distinguish fact from fiction. In addition, you want a simplified guide about SEO so you can easily learn some tactics to use on your website.

What is the significance of SEO to your business?

Search Engine Optimisation is a tactic you can use to increasing your business website’s ranking. You can have the opportunity to rank on Google search’ first page if you know how to use this well.

Remember that you are up against a sea of websites. Your awesome content will remain invisible (no matter how valuable they are) if you do not employ the basics of SEO. You are practically non-existent if you are not on top of serps (search engine page results).

Though you need to understand, conducting an SEO campaign is not that simple. The web being in constant flux, Google has evolved since then. Its algorithm favours quality content over the spammy noise.

The name of the game today is earning Google’s “trust”. Proving yourself over time is the key. Though some can break the code, gone are the days when you can rank for a particular search term in just a matter of weeks. It is nearly next to impossible to manipulate the serps.

The Rise of the Three Algorithms

The Google Panda, Penguin and Pigeon are algorithms or formulas used by the search results for ranking sites. These algorithms will impose sanctions and penalise sites that fail to follow their guidelines.

The most common requirement these days is to have high quality and unique content on your site. We don’t discount the fact that having a website with exceptional user experience is always a factor in Google search rankings.

If you do not want to fall into Google’s bad graces, stay up-to-date with the latest guidelines. Usually, the updates are reported by the entire SEO community and discussed in several online forums.

Getting started

Creating high quality content starts with good keyword research. This task will help you pinpoint the most ideal keyword/s for your content writing and optimisation efforts.

Note that the shorter the keyword/s, the harder it will be for you to rank it on serps. More so if your site is still new. It is advisable to target long-tail keywords as they are less competitive and far easier to rank.

How to find the right Long-Tail Keywords

You can find an ideal long-tail keyword through Google’s autosuggest feature. To use this, do the following:

  • Navigate to a search page for your country and type a keyword.
  • As you type the keyword, you will notice a drop-down box with some suggestions. Once you see the keyword suggestions, jot down all the keywords that you think is relevant to your content.
  • Choose at least 3 to 5 of the most suitable keywords you find in the autosuggest and head over to Google keyword planner. You can easily find this keyword tool by going to this link: https://adwords.google.com/KeywordPlanner. It is advisable to create a Gmail account, so you can readily access the keyword planner without having to enter the Captcha code every time you use this tool. The keyword planner will provide you the following data:
  • Level of advertiser competition on your selected keywords
  • Amount of searches each keyword gets per month
  • Additional long-term keywords

An attractive primary keyword must have considerable average monthly searches. This is the average number of times people search for an exact match keyword based on their current location.

In Adwords tool, there is a column called competition. Each keyword is categorised as low, medium or high competition. Ignore that column because that is for advertisers and not search competition .

High competition keywords are usually more challenging to rank for in Google. Keep in mind that finding this type of keyword can take time, so be patient and conduct an in-depth search using the tool.

If you find Google’s Keyword Planner vexing, there are free keyword research tools out there. Try out Ubersuggest, SpyFu, SemRush, or all of them.

  • When you have completed your analysis, choose a primary keyword that you will use on your content. However, make sure that you have spent some time in analysing the keyword. It should be a keyword that you can compete for on the SERPs.

Creating and optimising your content

When you are creating content for your website, you must ensure that you meet the baseline specifications for a good optimised content. These specifications are as follows:

  • It must have one primary keyword and one or two secondary keywords
  • If it is an article or blog post, it should contain 500 words but a 1000-word article is recommended
  • It must be unique, well-researched and provide value to your readers

Another thing to consider is the on-page optimisation of the post within your site. Make sure that the primary keyword is in:

  • The page at least once
  • The title of the content
  • The URL of the page
  • The meta description
  • The alt title of image that you will use in the content

Now, what about the keyword density (KD)? Is it still relevant in 2015?

Most SEO specialists will tell you that 2% is the ideal KD; Others will justify that 5% has more weight in the eyes of the SERPs.  In reality, it all comes down to the amount of content on the page.

A 100-word article with a 6% keyword density will look spammy. For a 1000-word article, it is the ideal density for good rankings. The most important thing is that, it should be used in the most natural way as possible.

If you are using the WordPress platform, you can install an SEO plugin to make your job easier. You can use Yoast WordPress SEO plugin. It is free and contains several features that can aid your on-page optimisation efforts.

Quality Link Building

Moving your rankings up on search results require quality links. A word of caution, it is harder to rank highly for a particular keyword if you are competing against sites that have more quality links than yours.

Why is this? Links are the currency of the web. Every time your content gets linked to, it means that you provide massive value to Internet users. It is why links are such a strong factor in Google’s algorithm.

How to acquire quality links?

The general rule when it comes to link building is to avoid “spam tactics.”

Here are a few dos and don’ts to follow.

  • Do try to acquire links naturally, even if it takes time.
  • Do build your links consistently and organically, which means you should schedule your link building efforts and follow it by heart.
  • Do not use link farms or link directories in your campaign.
  • Do not use any automated tools that lets you build thousands of links in just a short period of time.
  • Do not be tempted to buy links or you will be flagged by Google. All your efforts will be for nothing if you get too impatient.

Where to get the link naturally?

To get quality links for your site, you can follow these link building strategies:

  • Guest Posting

What about Google Penguin 3.0 which is geared to penalised manipulative link building or link schemes? Guest posting is considered by Google as a link scheme. Matt Cutts openly declared it as dead.

Can you still consider it in your campaign?

Yes you can, if you use no follow links.

It is still the best way to acquire referral traffic from popular and relevant websites. Try to focus on creating quality content since you are reaching out to other website owners. Having quality content increases your chances of getting into high-authority and credible site.

  • Link Baiting

This is another effective method of building powerful links on a large scale. Is it as simple as producing valuable content? No, but you hit the right spot if you understand what people want.

To start off though, it must be free and shareable. It must be so valuable that people would be willing to share it.

There are different types of link bait and this can include the following:

  • Infographics
  • Beginner guides
  • Breaking News
  • Industry reports
  • How to guides
  • Top lists
  • Article Directories

Article submission is one of the most popular ways of building back links then. This is still useful as most article directories are authority sites. You can focus on creating multiple quality and unique articles and spread them out to different directories for best result.

  • Broken Link Building

This is a new but powerful effective link building strategy. With this strategy, you can reach out to quality sites and use it as an opportunity to ask the site administrator to fix those broken links with a link to your site.

  • Video Link Building

YouTube is surpassing Google search in terms of monthly searches. If you want to capture visitors from YouTube, create a compelling video with a link on the description that points back to your site. Make sure that the video and your description are related. Also, it does not need to be a long; a 3 to 10-minute video will do with useful information about your topic.

Tools to Assess Your SEO Campaigns

To get the result of your current campaign, you can utilise free online tools like Google Analytics and Google Webmaster Tools. Once you created a Gmail account, you can use it to access these tools.

How to Achieve the Best Possible Contextual Marketing Campaign

Facebook wants businesses to view them as the solution for bringing in revenue via mobile devices. In addition to this, Facebook views themselves as the local place for consumers to easily make purchases for goods and services. With Marketplace and the Events App introductions, they are diving full force into local SEO.

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On October 19th, Facebook added even more tools for businesses and consumers. There is a booking and ordering tool for Pages, a social recommendations tool, and a local event discovery tool. The new call to action buttons on ‘Pages’ is the most significant addition, as consumers are able to order food online, book appointments, and purchase tickets all on Facebook.

Facebook is making this possible through third-party partnerships. These partnerships include Front Desk, MyTime, BookingBug, Pingup, Home Advisor, Setser, Simploybook.me and Schedulicity. Facebook users will have the ability to purchase tickets through Fandango, EventBrite, and Ticketmaster. They will also be able to request quotes from other businesses using TalkLocal or Porch.

Some of the time, not all, users will be automatically directed into the Messenger app to interact with business owners. This process will most likely bottify over time. For example, this would probably happen when a user was requesting an appointment from a place such as a hair salon, where the owner would need to chat with them directly about their schedule(s).